This is not a tree

PROJECT TYPE

Print

OVERVIEW

The concept behind this pamphlet is to plant the idea of an awareness of environmental impact in the public’s mind. A spin off Rene Magritte’s “this is not a pipe” motif, the “this is not a tree” campaign aims solely to bring consciousness to the materials we use.

Front2
Back2

Text reads:

This is not a tree.

This is the image of a tree.

What you’re holding was a real one.

You can’t save the tree that made this pamphlet.

But you can save the next one.

Save a tree. Stop picking up pamphlets.