This is not a tree
The concept behind this pamphlet is to plant the idea of an awareness of environmental impact in the public’s mind. A spin off Rene Magritte’s “this is not a pipe” motif, the “this is not a tree” campaign aims solely to bring consciousness to the materials we use.
This is not a tree.
This is the image of a tree.
What you’re holding was a real one.
You can’t save the tree that made this pamphlet.
But you can save the next one.
Save a tree. Stop picking up pamphlets.